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MORE THAN ONE MILLION VIEWERS TURN TO BRAVO TO SEE WHAT IT'S REALLY LIKE 'BEING BOBBY BROWN'
NEW ORIGINAL SERIES BECOMES HIGHEST RATED THURSDAY NIGHT SERIES PREMIERE IN NETWORK HISTORY AND HIGHEST RATED ORIGINAL PREMIERE OF THE NIGHT IN THE TIME PERIOD ON CABLE IN ADULTS 18-49
SERIES GARNERS GROWTH IN SECOND EPISODE IN HOUSEHOLDS, TOTAL VIEWERS, ADULTS 18-34 AND 18-49
NEW YORK-July 1, 2005- The June 30 premiere of Bravo's new reality series, "Being Bobby Brown," averaged more than 1.1 million total viewers over two back-to-back original episodes. The series, which takes a fly-on-the-wall look at Grammy-winning Bobby Brown, and his life as a husband, father, and friend, burst onto Bravo's Thursday night lineup averaging a 1.1 household rating (up 199% from the season-to-date time-period average), 829,000 adults 18-49 (up 293%), 768,000 adults 25-54 (up 240%) and 429,000 adults 18-34 (up 393%)- becoming the highest rated Thursday program premiere in the 25-year history of the network.
"Being Bobby Brown" also ranked as the number one cable original premiere of the night for the time-period in adults 18-49.
The second half-hour episode posted increases of five percent in total viewers, six percent in 18-49 and 21 percent in adults 18-34. The premiere was Bravo's highest rated series premiere since "Celebrity Poker Showdown" on December 2, 2003 in households, total viewers, adults 18-34, 18-49 and P25-54.
"'Being Bobby Brown' shows a rarely displayed verite glance at the lives of a pop culture icon and his famous family," said Lauren Zalaznick, President of Bravo. "The strong growth of the series over the course of the first two episodes demonstrates the audience's desire to come to Bravo for a deep, inside peek into the lives of these megastars."
"Being Bobby Brown" is co-produced by B2 Entertainment and Brownhouze Entertainment for Bravo. Tracey Baker-Simmons is executive producer and Wanda Shelley is producer for B2 Entertainment. Bobby Brown and his brother Tommy Brown are co-executive producers of the series.
thefutoncritic.com
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